How we work · Scrum applied to marketing

Scrum applied to marketing digital

Two-week sprints, visible deliverables at the end of each one, reviews with your team at every close. You see progress in real time — not in monthly PDF reports nobody reads.

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Why Scrum

Full visibility, zero smoke.

We don't deliver an 80-page proposal and reappear three months later. We work in short cycles with demos at the end of each one. The founder of Compartamos Redes is certified Scrum Master and spent more than 8 years inside Google.

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weeks of sprint — deliveries every fortnight

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sprint ceremonies: planning, check-in, demo, retro

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from work visible on your board — not hidden in Notion

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lock-in. Everything remains on your infrastructure, not ours

Work team · Scrum Methodology Marketing · Compartamos Redes

The traditional problem

"We deliver in three months"
is rarely true.

The classic agency model — initial proposal, three months of silence, final delivery — works badly for two reasons: there's no mid-course correction and the client never learns the system being built for them.

  • Without iteration, market changes mid-project force us to start from scratch.
  • Without partial demos, when the delivery arrives something no longer fits reality.
  • Without handoff, the client depends on the agency for any minor adjustments.
  • Without transparency, the monthly report replaces the real work.
The founder of Compartamos Redes is certified Scrum Master and spent more than 8 years inside Google. We don't adopt Scrum as an accessory — it's how we know how to work.
Team reviewing financial charts · Scrum Methodology Marketing · Compartamos RedesSprint Planning
People at business event · Scrum Methodology Marketing · Compartamos RedesClosing demo
Marketing strategy planning concept · Scrum Methodology Marketing · Compartamos RedesBacklog
Customer experience creative collage · Scrum Methodology Marketing · Compartamos RedesRetrospectiva
Social media concept composition · Scrum Methodology Marketing · Compartamos RedesDaily stand-up
DNA strands as brand concept · Scrum Methodology Marketing · Compartamos RedesHandoff
Team reviewing financial charts · Scrum Methodology Marketing · Compartamos RedesSprint Planning
People at business event · Scrum Methodology Marketing · Compartamos RedesClosing demo
Marketing strategy planning concept · Scrum Methodology Marketing · Compartamos RedesBacklog
Customer experience creative collage · Scrum Methodology Marketing · Compartamos RedesRetrospectiva
Social media concept composition · Scrum Methodology Marketing · Compartamos RedesDaily stand-up
DNA strands as brand concept · Scrum Methodology Marketing · Compartamos RedesHandoff

The process

Five phases,
always.

Applies to any project — CRM implementation, web redesign, ad campaigns, automation. Change the content of each phase, not the structure. That way you know what to expect before starting.

Discovery · Scrum Methodology Marketing · Compartamos Redes Definition · Scrum Methodology Marketing · Compartamos Redes Execution sprints · Scrum Methodology Marketing · Compartamos Redes Training · Scrum Methodology Marketing · Compartamos Redes Ongoing operation · Scrum Methodology Marketing · Compartamos Redes
01

Discovery

We understand the business for real — not the marketing version. We review current metrics, talk with your commercial team, we audit existing systems. In the end we have a written diagnosis and measurable objectives for the project.

02

Definition

We design the architecture of the project: what is built, with what tools, in what order. We validate with your team before touching anything. From here comes a prioritized backlog that feeds the sprints.

03

Execution sprints

2 week cycles. Each one delivers a functional piece: a ready integration, an active campaign, a published landing. At the end of each sprint there is 30 minute demo where your team validates.

04

Training y handoff

Once the system is built, we train the people who will operate it. We deliver documentation, playbooks and video tutorials. The system does not depend on us to function.

05

Ongoing operation (opcional)

If you prefer, we continue as the team that monitors metrics, adjusts campaigns and improves the system every month. It may also be just for the first 3–6 months until your internal team takes control.

4 ceremonies with video-on-hover

Four touchpoints per sprint

What you see
during the project.

Four moments per sprint, all scheduled in the calendar from the start. No surprise calls, no unexpected meetings — but also no visibility. Hover over each card.

Sprint Planning · Scrum Methodology Marketing · Compartamos Redes
Monday · 30 min

Sprint Planning

At the start of the sprint, we confirm what we'll deliver in the next 2 weeks and validate priorities. Your point of contact participates and — when applicable — someone from the commercial side.

Check-in intermedio · Scrum Methodology Marketing · Compartamos Redes
Day 7 · 15 min

Check-in intermedio

Mid-sprint, a short update via message or a brief call if there are blockers. If everything flows, it's just a written status — we don't waste your timea.

Closing demo · Scrum Methodology Marketing · Compartamos Redes
Friday · 30–45 min

Closing demo

At the end of the sprint, live demo of what was delivered. You see the CRM configured, the campaign running, the landing page published. Minor adjustments to closing are approved here.

Retrospectiva · Scrum Methodology Marketing · Compartamos Redes
Friday · 10 min

Retrospectiva

At close, 10 minutes for you to tell us what worked and what to adjust. This feeds the next sprint and prevents small problems from becoming big ones next month.

Total transparency

What we do
and what we don't.

As important as knowing how we work is knowing how no we work. This is the rule of four: every positive practice has its anti-pattern that we reject.

Dashboards en vivo · Scrum Methodology Marketing · Compartamos Redes
Yes Live Dashboards

Datos abiertos, actualizados al minuto

Your team can open the dashboard whenever they want and see real metrics. No 40-page monthly reports that no one reads. The data is yours, not ours, and it lives where everyone can see it.

Systems implemented · Scrum Methodology Marketing · Compartamos Redes
Yes · Systems built

We charge for what remains in operation

Each sprint delivers a functional piece — CRM configured, campaign active, landing published. No strategy proposals of $30k MXN that are a PDF without implementation. If it is not operating, there is no charge.

Pipeline KPIs · Scrum Methodology Marketing · Compartamos Redes
Yes · KPIs tied to the pipeline

Metrics that translate to sales

We measure what is connected to revenue: qualified leads, closing rates, average cycle, attributed revenue. No vanity metrics (impressions, reach, followers) that do not move the commercial needle.

Handoff and zero lock-in · Scrum Methodology Marketing · Compartamos Redes
Yes · Zero lock-in

The system is 100% yours

CRM, domain, code, data — everything lives in your accounts. No technological lock-ins that force you to stay with us. If after a year you decide to change providers, you don't start from zero.

What backs us up

Methodology with real lineage.

We did not invent a proprietary framework. We apply Scrum — the global standard for development teams — to the context of digital marketing and automation. These are the credentials that support it.

Testimonials about methodology

What our clients say

How it feels
to work this way.

The Scrum methodology sounds good in theory. But it is noticeable in the first week of the project — when you already had two demos, the backlog is updated and the blockages are resolved in days, not months.

The first thing that changed was anxiety. Before you waited for the monthly report and prayed that you wouldn't find any surprises. With 2-week sprints, if something doesn't add up, you see it the following Friday — not 30 days later.

PM
Operations Director
Manufacturing · Apodaca

At first the biweekly demo seemed excessive — I thought it would be a waste of time. By month 2 it was my team's favorite meeting. Seeing real progress, not a PowerPoint, makes all the difference.

KV
CEO
Healthcare B2B · Monterrey

We had worked with two large agencies before and it always ended the same: inflated project, late delivery, zero handoff. Here the team learned how to operate the system — we are no longer dependent on the supplier.

GT
VP Marketing
Logistics · San Pedro

As a CFO I appreciate that the payment structure is tied to sprints. Payment by visible delivery, not by hours dedicated or promises. At the end of the project I know exactly what I bought and what worked.

RC
CFO
Energy renovable · Saltillo
FAQ about process

Frequently asked questions

How se traduce the methodology
to your project.

How many hours per week does my team spend?

Bit. In week 1 of the sprint: 30 minutes of planning on Monday. In week 2: 15 min check-in, 30–45 min demo on Friday, 10 min retrospective at closing. Total: ~1.5 hours every 2 weeks for your point of contact. The rest of the team only participates in demos when it makes sense.

What tools do you use for the backlog and communication?

We prefer tools that your team already has — Notion, Asana, ClickUp, Jira, Trello, Google Workspace. If they don't have anything, we propose the one that best fits the project. For daily communications: Slack, Teams, or WhatsApp, based on how your company operates.

What happens if I change priorities mid-project?

This is exactly what Scrum solves better than a waterfall project. At the end of each sprint we reprioritize the backlog. If a new topic comes in with greater urgency, it goes into the next sprint and something less critical moves. We did not rewrite the contract.

Can I pause the project between sprints?

Yes. At the close of each sprint there is a natural pause point. If you need to stop for 1–2 weeks due to vacation, monthly closure or change of plan, just let us know. We resume with the next sprint without losing context.

Do you work with pure agile methodology or hybrid waterfall?

Pure Scrum for the construction phase (phases 2 to 5). For discovery (phase 1) we use structured interviews and technical audit — not Scrum, because the objective there is not to deliver code but to understand the business. You notice the difference when you start.

What if my team doesn't know Scrum?

It doesn't matter. You don't need to be part of the Scrum team — you are the one. product owner of the project. About us handle the rest. In the first week we explain the four ceremonies and what to expect from each one. If you prefer, we do a specific session for your team.

Next step

Want to feel how working this way feels?

The free diagnosis is the mini-sprint of evaluation: 30 minutes to understand your situation, 48 hours to give you a written plan. If you decide to continue, you enter the first real sprint. If not, the diagnosis remains the same.

  • 30-min call with a senior strategist
  • Written diagnostic delivered in 48 hours
  • Plan with 3 actions prioritized by ROI
  • Zero hard-sell — if it's not a fit, the diagnostic is yours to keep